Board of Directors

Ben Wright
Managing Director of Sinfonia

Ben has been in financial services for 15 years and has occupied a wide variety of roles, ranging from a practicing financial adviser to the Head Technical Services and Research team at the Tenet network.

Previous roles have involved overseeing national projects and running a team of financial advisers servicing high value clients for multi-national bank, HSBC, as well as creating a restricted advice proposition for Tenet.

A strong believer in the acquisition of knowledge, Ben is a Fellow of the Personal Finance Society and has an MSc in Financial Planning & Business Management.

Ben joined Sinfonia in March 2017 as our Managing Director.

Martin Greenwood

Martin qualified as a Chartered Accountant in 1976.

In 1978, he joined Armitage Norton Consultants Limited and spent a number of years working as a Management Consultant, participating in projects for major clients in both the private and public sector throughout the UK and overseas.

In March 1984, he moved industry and purchased an equity stake in an electrical contracting company. In 1987, terms were agreed for the successful sale of the company.

Following the sale, Martin joined DBS Management plc, a company active in the Life and Pensions Industry, and was appointed Chief Executive of the Group in May 1996. In July 1995, the Group joined the Alternative Investment Market and in March 1997, its shares were admitted to the full Official List of The London Stock Exchange.

After leaving DBS in early 1998, Martin enjoyed a career break.

In the summer of 2000, he was invited to join the Boards of Kingsbridge Holdings PLC and Tenet Limited as a Non-Executive Director. Kingsbridge Holdings PLC, a financial services company, joined AIM in July 2000. After following an aggressive acquisition strategy, the Board invited him to take on the role of Chief Executive. Martin resigned this Directorship in early 2003. Whilst a member of the Board of Tenet, Martin has chaired the working party charged with developing the ARRM in-house software solution and represented the group and, more generally, IFAs as a director of AIFA. Latterly, Martin has served as Chairman of both the Risk and Audit Committees.

Helen Ball
Group Operations Director

Helen has been in the Financial Services industry for nearly 30 years and spent a significant amount of that time with Lincoln Financial Group.

With a wide range of experience in investment life and pensions, the majority of her career has been in leading proposition development and change delivery.

She is ACII, Chartered Treasurer and in 2008 became a Chartered Director and was elected a Fellow of the IoD. Helen joined Tenet in March 2011 as Sales & Business Development Director for Sinfonia and was appointed as Distribution & Development Director of Tenet in 2013. She was appointed as Group Operations Director in 2017.

Caroline Bradley
Group Risk & Regulatory Director

Caroline joined Tenet in 2012 as Group Finance & Risk Director, in 2017 she became Group Risk & Regulatory Director.

Previously Caroline was Finance Director and Chief Risk Officer for TD Direct Investing where she grew the business from a small firm to one of the largest UK stockbrokers. She managed a series of acquisitions covering retail and institutional brokerage/banking, onshore and offshore. At TD Caroline also managed a joint venture with RBS group to provide stockbroking for RBS/NatWest customers.

Caroline qualified as a Chartered Management Accountant in 1994 and joined Yorkshire Building Societies Corporate Planning team in 1996. She transferred to YorkSHARE Ltd as Finance Director in 1998 and managed a successful sale to TD.

Keely Craig
Group Finance Director

Keely joined Tenet in August 2017 as Group Finance Director.

Keely trained with KPMG and has worked in the industry for the last 16 years in senior roles, primarily in the financial sector. Previously, she was Finance Director of Skipton Financial Services Ltd and during her tenure, the business achieved 17th in the Sunday Times Best 100 Companies. Keely is a Fellow of the Institute of Chartered Accountants in England and Wales.


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Sinfonia Asset Management Ltd is registered in England No. 06309491. Registered Office: 5 Lister Hill, Horsforth, Leeds, LS18 5AZ.
Sinfonia Asset Management is not regulated or authorised by the Financial Conduct Authority or the Prudential Regulation Authority.
Investment Funds Services Limited (IFSL) is the Authorised Corporate Director for the IFSL Sinfonia OEIC. IFSL is regulated and authorised by the Financial Conduct Authority.

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